Today let’s talk about Stevia’s current trend in the global
market and its future prospects.
The below studies by different international market research
companies talk about Stevia’s exponential growth.
The Nielsen based data shows that stevia is a rapidly
growing industry and that stevia is developing into a broadly mainstream
ingredient in foods and beverages.
Global market for stevia will reach 11,000 tons by 2014
requiring tripling (three times) of stevia leaf production at the farm level.
Indian Market: An
estimated 10 to 20 per cent people in India have diabetes; the market for
low-calorie sweeteners is at least 25 per cent if one combines the obese and
weight conscious consumers with diabetics.
At 50.8 million, India had one of the largest diabetic populations in
FY10. With an improvement in health awareness, the diagnostic and usage rates
are likely to increase, leading to a rise in the number of diabetics consuming
artificial sweeteners from 2.96 million FY10 to 9.6mn in FY15.
WHY STEVIA IS BETTER THAN SUGAR
Comparison: Stevia v/s Sugar
Per 2 Teaspoons of Sugar
|
Stevia
|
Sugar
|
Nut*******
(Aspartame
|
Sp*****
(Sucralose)
|
S**** N’ ***
(Saccharin)
|
Natural vs. Artificial
|
Natural
|
Natural
|
Artificial
|
1g
|
Artificial
|
Calories
|
0
|
32
|
0
|
0
|
0
|
Net Grams
|
0
|
8g
|
1g
|
1g
|
1g
|
Gylcemic Index
|
0
|
70
|
0
|
0
|
|
Big
Players Roping In: For stevia, as it is
showing very fast growth and huge investments pouring in millions of dollars by
multinational companies and very huge projects already in progress in R&D
area and hundreds of new products launching worldwide, they are trying to
capture market as soon as possible. It
is estimated that sugar substitute market (Stevia, Sorbitol, Tagatose,
Aspartame, Saccharine, Sucralose, Xylitol) would be $13.7 Billion by 2018 by
Markets and Markets with Stevia taking major chunk of it and having an edge for
its natural sweetness over other artificial sweeteners
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